U.S. Crypto Firm Gemini Expands Into Australia, Launches Localized Exchange Services

Global cryptocurrency exchange Gemini has officially expanded into Australia, launching a new branch named “Gemini Intergalactic Australia.” The company aims to provide locally tailored crypto trading services for Australian users as part of its growing presence in the Asia-Pacific region.

According to Saad Ahmed, Gemini’s Head of Asia-Pacific, the company’s decision to establish a local operation was driven by Australia’s rising demand and increasing institutional participation in digital assets.

“We already have institutional clients from Australia,” Ahmed said. “Seeing the market’s growth potential, we decided to build a local team and platform designed specifically for Australian users.”

Recent data from the Australian Independent Reserve Cryptocurrency Index shows that crypto adoption in Australia has risen to 31%, up from 28% a year earlier — highlighting the nation’s growing interest in digital assets and blockchain technology.

Headquartered in New York, Gemini is led by twin billionaires Tyler and Cameron Winklevoss. The company recently listed on Nasdaq after raising $425 million through an initial public offering (IPO).

With the launch of its Australian arm, Gemini will operate under local regulations after registering with the Australian Transaction Reports and Analysis Centre (AUSTRAC) as an approved digital currency provider.
Previously, Australian users accessed Gemini’s services through its global platform. Now, the exchange will manage localized operations, regulatory compliance, and customer support directly from Australia.

Analysts believe Gemini’s entry into Australia will further boost competition and innovation in the region’s rapidly evolving crypto and blockchain ecosystem, as more investors and young users turn toward digital assets.

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